YouTube: How Video Works As Content

How to be more human in your content marketing - YouTube: How Video Works As Content - CVP Group, Singapore July 2021
YouTube: How Video Works As Content 1

Youtube is the most popular video hosting platform among many others like Vimeo, Dailymotion, and more. As a platform that is largely populated by video as a content, how can you stand out from the crowd?

  1. Product Review Videos: There are dedicated Youtube channels designed for unboxing and review types of videos. Such videos allow for the audience to experience the product with the host and get a rundown of the product specs. In fact, the definition of “product review” no longer limits to just portable products like phones or keyboards. Some local channels that use this content type for their business are PropertyLimBrothers and sgCarMart.
     
  2. How-To Videos: These videos could potentially be categorised as Tips & Tricks or Life Hacks depending on the topic. Practitioners who are experts in certain areas ranging from cooking to science, teach and educate their audience on those things. Some of the more popular channels you’ve probably heard before are Tasty and 5 Minute Crafts.
     
  3. Vlogs: Vlogs are a generic video type that exist in most Youtuber channels. It’s basically a piece to camera but in a more lighthearted and casual. Such content types work better when the featured talent is a person of interest. This is one of the most popular content type for South Korea where platforms like V Live and Youtube have managed to successfully disrupt the way Koreans consume video content. Sandbox Network, a Youtuber management company has over 360 creators under their belt with the bulk of them creating vlog type content.

As video continues to be the most preferred type of content for consumption, the challenge is to know what type of content works for you, and what is the most effective way to do it. Specifically for Youtube, because it’s owned by google, so YouTube has now morphed into a library of SEO/SEM optimised video content, that actually almost acts as a new search engine on it’s own for people who don’t want to read and who’d rather watch their information!

You never know if a new “Youtube” might be the next up and coming video hosting platform but that will not affect you if you are clear on what your audience prefers and what will work for you.

Article Written By Alicia Leck, Media Sales and Marketing Executive, CVP Group

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