The Social Dilemma That Threatens The Digital Realm

How to be more human in your content marketing - The Social Dilemma That Threatens The Digital Realm - CVP Group, Singapore January 2022
The Social Dilemma That Threatens The Digital Realm 1

If something is a tool, it genuinely is just sitting there, waiting perfectly. If something is not a tool it’s demanding things from you. We’ve moved away from a tool based technology environment, to an addiction and manipulation used technology environment.

– Tristan Harris, former design ethicist at Google and co-founder of Centre for Humane Technologies

Netflix sends chills with a shocking revelation of social media’s adverse effects on our society in The Social Dilemma. It tells us how Artificial Intelligence (AI) overpowers our control over the content we create and see when driven by addiction, creating an unhealthy space that thrives on negativity to drive more engagement. Here are some ways you can ensure your social media-life balance is kept at bay:

  1. Avoid clickbait content/Create Humane content: When creating content, we tend to ask ourselves “What will make them click?” for a good ROI. However, we need to start asking “What do they need? What is good for them?” because how we curate content, affects how they use social media – let’s make it a meaningful experience for them!
  2. Regulate your time spent on Social Media: Turn off your push notifications for unimportant applications that don’t require action – yes this means the creepy Duolingo owl can no longer send you reminders. It’s designed to get you to open your app and hopefully get you hooked for a couple more minutes – then hours.
  3. Share the dilemmas to your co-workers, friends & family: Educate the rest of the public through social media, the heart of where the problem exists and create pressure for technologists to redesign more humane applications for our use. 

As digital marketing rises to popularity among brands and companies, we as creators have to take care of the space that binds us all together. Most importantly, the people we connect with. To triumph over AI, remember to treat our audience as fellow humans, not just numbers and statistics for analysis!

Article Written By Kyra Coleen, Digital Marketer, CVP Group