The Secrets To Virality

How to be more human in your content marketing - The Secrets To Virality - CVP Group, Singapore June 2021
The Secrets To Virality 1

For the longest time, people assumed that there is no perfect recipe to going viral. It’s just a mix of dumb luck, beautiful visuals and powerful messaging. But in actual fact, that’s not all true. Lucky you, you’re about to read a game changer.

Here’s 3 things you should know about going viral

1. The science behind it: The faster our heart beat is, the more likely we are to share content. So throw away that misconception that content has to be emotional for it to gain traction. In fact, if your content is negative and makes your audience’s heart ‘drop’ they’re less likely to share it. I guess happiness makes the world go round.

If you want to know more about the science behind our behaviours towards viral videos like cats and talented kids from China, catch this documentary by Channel News Asia, ‘Beyond The Viral Video’. It’s a pretty mind blowing documentary.

2. It could be luck or data: Appealing to the masses successfully could mean you’re lucky or your content is data driven and it led you right to where you want to be. But remember, no matter what the trajectory of your statistics tells you, it’s important to lead your decisions with a human touch. What sells is how you humanise your videos and data can’t do that.

3. Don’t get hooked: If you’ve gone viral before, naturally you’ll want to sustain the success. But it’s important to understand that you can’t always expect to yield the same results even with the same formula and execution. Because above anything else, the timing of your content is crucial too. That’s why brands commonly do #Trendjacking.

Article written by Kyra Coleen, Digital Marketer at CVP Group

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