The Advertising Industry’s Impact On Mental Health

How to be more human in your content marketing - The Advertising Industry's Impact On Mental Health - CVP Group, Singapore January 2022
The Advertising Industry's Impact On Mental Health 1

Did you know that 56% of advertising practitioners show symptoms of depression? In support of Suicide Prevention Month, we’ve listed 3 ways advertising affects your mental health, and what you can do to cope with it:

  1. Overworking: A study done with 1,800 practitioners showed nearly 50% of employees working more than 8 hours, and a third of them working over the weekends at least once a month. Prioritise your employees rest times over deadlines, and learn to say “no” every once in a while.
  2. Reduced productivity: As advertising practitioners, we’ve all suffered from a creative burnout. We often find ourselves at a crossroad where brilliance meets madness. But there’s a fine line between cracking up an idea, and cracking apart. Start building resilience in your organisation by incorporating it into your culture, leading from the top and nurture it as practice. Take threats to mental health seriously.
  3. Taking Time Off For Mental Health Reasons: There’s always a stigma around taking time off for your mental health. The common consensus is that employees are afraid of being seen as weak and incapable. Normalise addressing mental health related issues in your organisation, have a mental health policy in place and provide employees with external resources that they need.

Ever since creative agency TBWA\ partnered with Samaritans of Singapore in 2018, their annual Suicide Prevention Month campaign #ThroughTheNight has raised awareness about mental health and provided solace for many of us across the country. Never trade your mental well-being for anything, let’s stop normalising insane workloads in the advertising industry and start appreciating our creatives!

Article Written By Alicia Leck, Media Sales and Marketing Executive, CVP Group