The 3 Most Unexpected Brand Collaborations To Learn From

The 3 Most Unexpected Brand Collaborations To Learn From

Keep your friends close and your enemies closer. That’s the formula that most unexpected collaborations often have! It’s pretty rare to see brands join forces with their competitors… Just imagine if Apple and Samsung did that – it’d probably be a sign of the end of times. But jokes aside, tropes like these actually come with huge benefits like joint resources, networks and huge impact!

Here Are The 3 Most Unexpected Collaborations You Should Know

1. Automobile Industry: Mercedes-Benz x BMW:

These two brands have always been neck and neck in a race to achieve excellence. And this long history of rivalry made them better! So when Mercedes’ CEO, Dieter Zetsche, finally retired, BMW decided to thank him for inspiring years of competition by gifting him a brand new BMW. How sweet!

Fans of both Mercedes and BMW were brought to tears through this unexpected emotional exchange! This ad successfully humanised the brands and earned the respect of each other’s fans.
2. Fast Food Industry: McDonald’s x Burger King:

It’s highly likely that you’ve seen these two restaurants throwing shade at each other on social media. But during the peak of the pandemic in 2020, Burger King decided to call it quits for a while and told their customers to order from McDonald’s instead to help them cope with the lack of business! That’s the right move, King.

The 3 Most Unexpected Brand Collaborations To Learn From - The 3 Most Unexpected Brand Collaborations To Learn From - CVP Group, Singapore October 2021
Many people were surprised by how out of character Burger King was. But ultimately, since it was a crucial time for businesses then, the message was sensitive and felt appropriate.
3. Media Industry: CVP Group x ???:

CVP Group has functioned as a kickass agency that specialises in video production for 7 years now (wow, time really flies!). And through the many milestones that we’ve embarked on, we realised that we are ready to grow our tribe into something bigger and superb…

Yes, that’s right. We are joining forces with another remarkable agency in this industry! Curious to know who? Stay tuned for our official announcement on October 1.

Article written by Kyra Coleen, Head of Digital at CVP Group