At Superminted, we like to say that businesses work fast but we work faster. It’s the perfect time to explain what this mantra means by shining light on the brands that were quick to respond to Squid Game’s worldwide popularity! So quickly grab a pen and a pad. There’s plenty to learn from these creative marketing stunts.
Which Of These Ideas Do You Think Was The Most Successful?
1. “I’ll have the special, please”
The Dalgona Candy Challenge is less of a life and death situation in cafés, and more of a snap and gram phenomenon! It has been offered as a new experiential dining activity in various cafés worldwide for a limited time only following the series’ release. This created an urgency for fans to visit the nearest one available to them! (Let’s just hope they didn’t have to ride a boat to get there…)
2. Social Media Trendjacking:
Brands on social media struck gold when Squid Game became a worldwide sensation. It was the perfect moment to trendjack and have their brands be part of a global conversation. There have been over 9 million mentions of Squid Game-related content by 8 million unique users on social media as of October 5! Friendly advice: if you haven’t watched it, it’s best to stay out of the internet for now.
So what does Squid Game teach us? Apart from making sure you don’t talk to strangers at the train station, being open and adaptable to trends can be hugely beneficial for your business! At the start, it can give you increased brand awareness, exposure, and in some cases even direct sales. And with continuous practice, it opens up opportunities to build relevance and strengthen relationships with your audience in the long term.
What do you think is the next big thing that brands will be talking about?
Article written by Kyra Coleen, Head of Digital at CVP Group