So, you have read the previous issue on Squid Game’s effect on the marketing world. But have you ever wondered what went into creating this series that made it such a huge success? Well, you’re in luck because this short article shows you how to create content effectively for various channels by looking at how Hwang Dong-Hyuk and his creative team executed Squid Game!
Three Content Creation Tips We Can Learn from Squid Game
1. It has elements of great storytelling:
Dystopian themes are popular throughout the years with hit franchises such as The Maze Runner, The Hunger Games and Alice in Borderland. What brands this genre is its complex storylines. But Squid Game took a different route and proved that there’s beauty in simplicity. Its straightforward plot gave the series a wider appeal without compromising its story.
2. It has a distinctive art direction:
Squid Game’s iconic set design plays an essential part in its recipe for success. The unique identity and dramatised scale of their sets contributed to the show’s storytelling by giving the audience the freedom to interpret their visual cues. This made the series more immersive and memorable!
3. It has well-written characters:
We love the series because of the plot and the well-written characters (Kang Sae-byeok!) Their flaws, backstories and motivations were revealed throughout the series which made the decisions more believable.
The great thing about these content creation tips is that they’re flexible and can be practically applied in any of the marketing collaterals you create, either for your brand or your client!
Did you identify any other technique that didn’t make it to this list?
Article written by Kyra Coleen, Head of Digital at CVP Group