“The single biggest problem in communication is the illusion that it has taken place”
– George Bernard Shaw
One of the most common questions that rise from the pandemic is “How do you keep your business running when the rest of the world has slowed down?” The key advice to that is to keep your clients close. It has been 7 months since the pandemic forced us into adapting a 360 change in the way we live our life and do our work. But we are still trying to fine tune our new status quo. Here are some ways you can ensure your audience sticks with you through thick and thin:
- Keep communicating, they are always listening: …even if you get ghosted. Constant communication is good as it constantly improves the Top-of-mind awareness of your company within your clients. It gives the impression that you are readily prepared to engage them if they require your service on the go!
- Don’t play it safe – it’s dangerous: In order to keep your clients coming back and wanting more, you’ll have to present your best and boldest ideas. Sticking to safe ideas that sell to a larger generic audience puts your company “at risk of meaning nothing” says Simon Yoxall, Managing Partner at Iris, a global creative innovation network. Understanding your audience’s culture whilst standing out will give you greater success in the long run.
- Dive into Digital-first Marketing: To draw people in to the company, you’ll need solid marketing efforts. Concentrate your activities online as people move into digital spaces and away from traditional media due to the pandemic. Your audience is online 24/7 and is just one tap away!
It’s only natural that we coward away from challenging and unpredictable times. It can be a bumpy ride trying to adjust to the current highly dynamic working lifestyle. But change will be the only constant and only when we embrace it can we prosper! Do you think that one day, your audience will prefer digital interactions over face to face communication?
Article Written By Kyra Coleen, Digital Marketer, CVP Group