We search for ways to show our human side in the messages and creative ideas that we put out to achieve a deeper impact that resonates with our audience.
Everybody wants to be part of a trend because it’s the best time for audience engagement.
You audience is listening and they’re more warmed up to participate in conversations!
But spotting a trend early, creating content for it and getting it approved in time for posting makes this a race for many companies. A race in which if you fail, would be really embarrassing because not only does your audience not care anymore, they’ll remember you for being ‘irrelevant’. So here’s some tips on how you can identify and prepare for the internet’s most favourite event.
The 3 Must-Knows On Social Media Trends
THE DIFFERENT TYPES: Trends are not as time-sensitive as you think it is. There are actually 2 different types of trends, short-term and long-term. Knowing the difference between the two can allow you to effectively plan your content on social media and stretch out the longevity of your company’s relevance online.
THE HIGH RISK CHOICE: Short-term trends are news centric. It’s usually the most bizarre article that kickstarts an intense wave of conversations, jokes and debates. But just as intense as this trend is, it dies down pretty quickly too. For example, restaurant chains in Asia created their own ads in response to the tragic Crispy Rendang remark on Masterchef UK
THE SAFE CHOICE: Long-term trends are usually complex topics that people care about very deeply or run deeply in our culture for many years. They come in 3 different forms; transformation, social causes and cyclic topics. As much as these trends are ‘safer, you need to have a good understanding of these topics properly in detail or you could cause a PR disaster.
If you want more examples of these trends, you can watch this quick video!
Social media is fun, go crazy with this newfound knowledge! But on top of knowing how to stay relevant, always be mindful of whether this relevance is of importance to your audience.
Article Written By Kyra Coleen, Digital Marketer, CVP Group