Gen Z Video Marketers’ Honest Opinion on TikTok

How to be more human in your content marketing - Gen Z Video Marketers' Honest Opinion on TikTok - CVP Group, Singapore January 2022
Gen Z Video Marketers' Honest Opinion on TikTok 1

TikTok is a fun app but don’t be fooled by all its memes and hip audiences because there are unspoken rules that makes this platform a little tricky. Here’s what the youngest (and coolest) video marketers in the agency have to say.

Gen Z Video Marketers’ Honest Opinion on TikTok:

1. TikTok ads do better if they don’t look like one.
Forget about shooting professionally! Audiences on TikTok are practically allergic to ads. But we’re not discouraging you from doing it. The trick is to make your videos less intrusive by shooting more casually. An iPhone with window lighting is enough to get you by. The more normal your video looks, the better you blend in with the rest of the for you page!

Apple’s #AirPodsJUMP campaign on TikTok is one of the best examples why this works. And guess what? Their ad wasn’t just successful, it became a viral trend.

2. TikTok for Business? It’s not for everyone.
TikTok’s primary audience is mostly made of Gen Z and some Millennials. But having your target audience on TikTok shouldn’t be the main reason why you’re there for business. This is a highly critical audience you’re working with. They’re (mostly) immune to influencers and ads. If you want to market to them, your content should be king. Find a way to make things unconventionally interesting!

3. TikTok is trend centric.
Almost every video you watch is derived from an ongoing trend. It’s only for the fast and furious creators. If you join a trend too late best believe people are going to make Internet Explorer jokes about you. And that’s highly likely to happen since trends come and go within a few days on TikTok.

Article written by Kyra Coleen, Digital Marketer at CVP Group