Fixing Your Creative Block

How to be more human in your content marketing - Fixing Your Creative Block - CVP Group, Singapore January 2022
Fixing Your Creative Block 1

“(As a comedy creator on Youtube) I had to throw myself into the worlds of tech reviews, gaming, baking, VR, ASMR and so many more to see so much more of the wild and vibrantly creative community of videomakers.”

– Matt Koval, Youtube Creator

What’s the secret to staying creative 24/7? Depending on your eureka moments to save yourself is not reliable especially when you’re working on tight deadlines! Now that it’s the end of the year your creative juices must be pretty worn out. Lucky for you the lifelong search to fix your creative block is over! Here are some tips on how you can find inspiration quickly:

  1.  Explore different genres: Don’t just study your own industry, explore beyond that for a whole new fresh perspective! Strategies and formats that work for others can probably be repurposed for your own brand too.
  2. Know what your audience loves: There are tons of free reports and articles online that are readily available, analysed and simplified into layman terms! Now you can forget about tiresome research and focus on ideating creatively. You can subscribe to sites like TalkWalker to get them.
  3. Talk to your team: Stop looking on the internet for new content and look at the person sitting next to you instead. It can take a while for conversations to pick up but they can turn into surprisingly interesting discovery sessions. Plus it’s the least boring method.

People tend to think that the best creative ideas come out of nowhere but the truth is that it’s easier to get into the groove of ideating through rigorous, continuous routine work! Force yourself to break that creative block. It’s not pure luck, it’s the product of countless practice.

Article Written By Kyra Coleen, Digital Marketer, CVP Group