Video marketing is the driving force that spearheads your consumer journey! You know this, your audience knows this and Google proved this. Videos increase ad recall, purchase intent and message retention by more than 50%. That’s crazy impressive. Here’s some ways to make unskippable videos your audience will love.
- The devil’s in the details: Have a tighter framing, faster pacing, large text and use of bright colours! Your audience has an unconscious preference for these.
- Master your structure: Start with a bang to grab their attention! Then add in changes in perspective and unexpected shifts in story direction to keep your audience engaged.
- Listen to your audience: Every brand is different so make creative choices that mirror your audience’s interests and passion. This keeps them connected to your video!
But these are not secrets to “virality”! These are structures that help to communicate your messages more effectively as you retain your audience’s attention better. Keep experimenting with it until you find that sweet spot that works for you!
Article Written By Kyra Coleen, Digital Marketer, CVP Group