Creating A Video With Limited Resources

How to be more human in your content marketing - Creating A Video With Limited Resources - CVP Group, Singapore January 2022
Creating A Video With Limited Resources 1

The video that you just saw is our office’s very entertaining WFH vlog from the 3 of our dearest, noisiest colleagues (that we miss very much). Remote shoots like this are a classic example to show that filming during the pandemic is still possible.

But what if the situation gets so bad you don’t have the capacity to film a video at all? For starters, you’re not doomed. Read on and you’ll find out how to create a video from ‘nothing’.

How to Create A Video With Limited Resources:

1. No visuals? No problem. If you only have an audio recording, transcribe it. That gives you text to work with visually. Add a dash of text effects and animation and you have just repurposed a podcast session or unusable iPhone recording to an audiogram for social media. Even big brands like Apple leveraged on using texts to create engaging videos.

2. You only have text to work with? Easy. Transform your copy into huge, punchy, easy to read subtitles and pair it with stock footages online. Add in background music and you have a visually engaging video that Facebook loves. Sounds like a lot of work but if you’re not a seasoned editor like us there are programmes online that allows you to do this quickly.

You can try out Lumen5, an AI-Based Text-To-Video product, that churns out videos according to the script you provide it.

Knowing how to repurpose your content smartly unlocks your creative options, make your life easier and increases your content’s lifespan. Have fun experimenting with these tips in mind!

Article written by Kyra Coleen, Digital Marketer at CVP Group