Wow, time flies! Just a month ago, we introduced you to our new alias, Superminted, and now it’s time to take things to the next level. Like all great relationships, first dates start with a proper introduction – so this series is an opportunity for you to get to know the different teams that make up our agency.
This week, we’re starting with our creative powerhouse – the Branding team, led by Nadine Wu, our Chief of Strategy! Sit back, relax and enjoy this virtual get-together. I’m sure you’ll see that we have more in common than you think.
101 Facts About Our Branding Team
1. Who is Superminted’s branding team:
This all-female team is a force to be reckoned with. They have vast expertise that stems from strong marketing, branding and design backgrounds. This gives each of their ideas and creations a unique colour and originality that’s certified fresh. Their creative range can be seen in their clients’ work with Waa Cow!, Geonbae, Flowly World, ArbSolutions Asia, Axxa Global and more!
2. What brands our branding team?:
They are imaginative all-rounders who offer 360° branding services – from conducting brand audits and brand strategy workshops, to curating and developing relevant brand experiences! Their branding process is focused on creating and building meaningful brand identities with a complete brand guide.
3. Why is Branding essential?:
Branding is more than just a logo and a tagline. It involves every interacting point with your audience, and making sure that every message is consistent and coherent – that’s a 24/7 responsibility! Having success in this aspect can allow brands to establish a distinguished presence in the market and anchor themselves in the positions they want. That definitely sounds essential.
Now we know that the best way to really know someone is through their opinions and thoughts on the things that matter to you as well. So let’s forget the formalities and watch the video below to see their entire introduction!
Article written by Kyra Coleen, Content Producer and Designer at Superminted