You don’t have to be a creative genius to tell a great story.
You just need the right clues, a curious mind and a great listening ear.
If it’s that easy then why do some brands fail at achieving successful emotional storytelling?
It’s probably because of a rushed deadline or a lack of the points we’ve listed below.
Here’s 3 tips on effective storytelling:
- Don’t do generic themes: Trends are great to jump onto, but not when it comes to emotional messages. Don’t repeat after what other brands have to say! Imagine having the same ‘touching’ message being fed to you over and over again. It loses its appeal.
- Expect the unexpected: When looking for an emotional trigger, you have to dig deeper. Use topics or scenarios that your audience usually buries deep in their unconscious mind. The more unexpected your messaging is the more you’ll get them to listen.
- Humanise your content: The best stories are the ones that can resonate with our human truths. But conveying your brand’s ‘human side’ through the computer screen is not easy. This article explains best on how you can conquer that.
Before you tell a great story, you have to live one to the fullest.
So have an awesome Chinese New Year with your loved ones and if you get inspired to turn your moments into a video that lasts forever, you know who to call. He sent you this email.
Article Written By Kyra Coleen, Digital Marketer, CVP Group